Hello! I’m Valerie Dennis Craven, a content marketing professional based in the Twin Cities. I work in content marketing, partnering with clients to achieve their goals through innovative and creative solutions and experiences.
The past 10 years I’ve been at marketing agencies focusing on content solutions, business development and client management. The 10 years before that, I was at daily newspapers. I’m curious, eager, scrappy and innovative to make marketing work hard for my clients!
Creating compelling, clean content strategies that drive results backed by data is my bread-and-butter. Starting at the end, I am always thinking about what success looks like, and working toward your goals and results. I can help you determine what the right strategy is, and see it through to execution, measurement and iteration.
Learn about my capabilities, contact me to chat or connect with me on LinkedIn.
Want to know more?
I LOVE that curiosity! I’m the same way.
Additionally, I lean into strengths, and encourage those I guide, lead and mentor to do the same.
My personality
I love personality tests of all kinds! I find them very insightful, and use them to power my growth and capabilities. Here’s a few of my favorite findings:
- CliftonStrengths Top 5 themes: Input, Strategic, Learner, Intellection, Maximizer
- Insights Discovery color energy order: Blue, Red, Green, Yellow
- Enneagram type: 6
My values
Being in marketing, I have thick skin. As a writer and editor, I am acutely aware that everyone’s work needs a fresh set of eyes on it before it goes out the door. A mix of strategic thinker and active doer is what propels me into action.
Honesty and transparency are everything to me. Dependability, too. I don’t commit to anything until I’m all in, and then I’m locked in. I’ve honed the skill to be direct and not shy away from difficult conversations, while still being respectful. Learning and growth is amazing, and I crave open and honest feedback.
As you can imagine, with a growth mindset, I soak in marketing data and analytics. Testing and iterating and learning keep me excited and optimistic to improve all I do.
If you are still here, let’s keep the conversation going; connect with me on LinkedIn.